What's new · 21 August 2026
Patterns, and the outbound loop
The first honest read on which of your themes actually earn attention, and the beginning of turning the people who engage with you into someone you can contact.
From the beta. Inklined was in private beta this week, so these notes describe what changed for the people using it at the time, not what a new account gets today. For where things ended up, read the 1 September notes.
What is actually working, weekly
Engagement numbers tell you a post did well. They do not tell you why, and they certainly do not tell you what to write next. Patterns is the attempt to answer the second question.
It runs weekly across everything you have published, groups it by theme, and links every claim back to the posts behind it. Where the evidence is too thin to say anything, it says that instead of inventing a trend.
- Themes, each with the posts that make the case.
- An inconclusive tier, for when a week does not have enough to go on.
- A topic-gap map: what lands for other people in your field that is not yet yours.
- It appears as its own segment on Traction.
From engagement to a conversation
People already showed you who was engaging with your work. This week it started being able to do something about it.
Accept somebody and Inklined researches them, enriches what it knows, and prepares them for your sequence. Nothing sends without you reading it first, and it works through your own Apollo or lemlist account rather than a mailbox of ours.
- An Accept verb on the People list and on Connect-with.
- Apollo and lemlist behind one interface, so either will do.
- A review queue between the research and the send.
Change your mind about the format
Compose can now switch between post, article and newsletter part-way through the interview, without throwing away the conversation you have already had.
Not using Inklined yet?
Sign up, do the strategy session, and keep the strategy document whether or not you carry on. No card needed for that part.