People and Traction
Reach only matters if the right people are in it.
People shows you who engaged and whether they match who you want to reach. Traction shows what you published and what it did.
How do I see everyone who commented on a LinkedIn post?
Paste the post's link into People and click Find people. Everyone who commented is listed and scored against the people you want to reach.
See who engaged with any LinkedIn post
- Paste any LinkedIn post: yours, or one from someone in your space.
- Inklined pulls everyone who commented and scores each of them against the people you want to reach.
- Earlier pulls are kept, with the post they came from.
How do I tell which people engaging with my LinkedIn posts are potential clients?
Sort People by most engaged and filter to ICP match. Hot marks people showing a pattern of interest right now, and touchpoints show how often they have engaged.
Spot which engagers could actually hire you
- People lists everyone engaging with your work and the people you track, most engaged first.
- Filter to the ones who match who you are trying to reach.
- Hot marks people showing a pattern of interest right now.
- Touchpoints show how often they have engaged.
- When someone is worth a message, reach out from here.
Related: Pushing people to HubSpot, Adding people to an Apollo sequence
How do I see every time someone has engaged with my posts?
Open the person in People. Their touchpoints list every comment and reaction in one timeline.
See someone's full history with your content
- Open anyone on the list.
- Every comment and reaction, on your posts and on posts you track, in one timeline.
How do I track my LinkedIn posting against what I planned?
Open Traction. It shows what you committed to against what went out, and how evenly you are covering your topics.
See what you published and whether you kept your commitments
- Traction shows what went out and who it reached.
- What you planned for the week, against what actually went out.
- How evenly you are covering the topics you want to be known for.
- Short on one? Write about it straight from here.
How do I know if my LinkedIn content is working?
Open Patterns in Traction. It says in words what your best posts have in common, what is not landing, who your posts reached, and what to write next.
Find out which of your LinkedIn posts actually worked
- Patterns is the answer to what is working, in words rather than impressions.
- Reactions and comments week by week, with the months compared underneath.
- Who your posts reached, and how many of them match who you want to reach.
- What your best posts share, with the posts behind each finding.
- What is not landing, so you can stop doing it.
- And what to write next, based on what lands for the people you follow.
More help
- Getting started
Where your growth strategy comes from, what goes into it, how to change any part of it later, and how to get help without leaving the app.
- Your fingerprint
What the 7 fingerprint files hold, how to fix a line it got wrong, approve suggested changes, restore an old version, import from ChatGPT or Claude, and download the lot.
- Today
What Today shows each morning, where each writing prompt comes from, how to save one for later, and how to find the posts and people worth your time.
- Your week
Plan next week's posts in a short conversation, get the week read back to you when it ends, and turn it into a newsletter in your own voice.
- Explore
Find something to write about from the news on your topics, posts from people you track, your own calls and your swipe file, then search across all of it.
- Compose
How Compose interviews you for the specifics, writes 3 angles scored against your voice, keeps every draft, and turns the same interview into a full-length article.
- Settings, team and clients
Connect your call recorder and LinkedIn, choose whose posts to track and which news to watch, set your digest time, invite a teammate and switch between client accounts.